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Yumadatus helps product manufacturing companies improve their product safety and quality using intuitive, web-based search, drill-down and visualization. It is designed to be simple to get started with while allowing advanced analysis and segmentation. Yumadatus plugs into your existing consumer data sources to help create a story through data. Incorporating the latest in web technologies, Yumadatus aggregates structured and unstructured data from corporate data stores, review sites and social media to construct a complaint profile. Compaint profiles provide a 360 degree view of a user complaint including related data to help create a story around the complaint and customer, revealing the underlying root causes. With Yumadataus, you spend less time struggling with your data and more time on the things that matter: your customers.