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Writally slashes the time it takes to create an original business blog post by providing customised Writally Blog Post RecipesTM. A blog post recipe is a combination of storytelling elements that are put together in a structural framework. They are customised by the type of post the writer wants to create. To access a recipe, the writer completes a simple, visual questionnaire and Writally sends them a blog post recipe that is designed to meet their specific requirements. The recipe can be downloaded and used on any editing platform. We can currently create over 3 million blog post recipe combinations depending on the parameters writers set in their questionnaires.