Second Party Data

Event and URL Data for Segmentation

20 Views

Technologies Used

Scala

Project Team

Anton
Developer
kat.williams

This team is looking for

Product Manager Investor
REQUEST TO JOIN

About

Although the quizzes are brilliant at capturing a wide range of information, identifying segments useful for business-to-business campaigns has always been a problem for us. Instead of asking that type of information in quizzes, we should examine if it is possible to identify "Decision Makers" within businesses using just browsing behaviours. We will need to work out the features that best identify this type of user, work out a method of applying tags without having any measured data available, and develop means of thresholding the data that the Ops team can use.

Comments

No comments yet