About

When a user purchases a ticket, they can upload their photo. This photo is fed in a facial recognition algorithm. When the user shows up at the venue, our algorithm knows who they are so they can walk in directly. In parallel, the algorithm fires the Neura API and adds to it three more inputs: was the user smiling at the entrance, their age and gender. This data is aggregated among all fans in the stadium and displayed in a dashboard for Levi's to see how they can provide a better experience for the fans: more relevant ads, know from where fans drive to Stadium, do they have enough sleep before the event, are they tired after the event, are they smiling when they leave the event, etc.

Comments