Thank you Mini for your question- the functionality of the app is of course generic what is very important is tailoring the quality content, financial rewards, offers and perks towards women. This is essential as women have very specific concerns. For example Planning for childbirth or even light hearted as your hens night.... Only though quality content can we really reach out to increasing financial literacy and swell as ensuring women remain engaged to continue to use the app. The rewards/ offers under goal setting would be women drive- Saved to buy a dress for your friends wedding- rewards- "Zalora fashion coupon 20$ off your next purchase".

Thank you Bee Kheng Tay for your comments. Our daily tips are snippets of essential "financial" information. We would also love to add an additional comparison page/ Advertisements for offers specifically catered to women allowing for example- 50$ off your Family Travel Insurance package. We can also run coupons and vouchers ( revenue partnerships schemes) when users meet their goals to incentivise women and promote advertisers.

Thank you patsian low - , yes the goal setting categories and blog content specifically captures women related financial planning concerns. Now we have an article online called "7 steps to prepare yourself financially for divorce" - making women aware of what they need to be prepared for example having access to a separate account, ensure you keep up your own credit history and not rely totally on your partners. We would love to add more!!!

Strong idea, would like to see more about family-based financial planning and more options to plug directly into mobile-directed spending or mobile-collected data. Ought to work with broq :)

meet financial goals ..... advertising as a revenue model ... daily tips ..content will be catered to woman

financial literacy, HP API, OCR 18-55 years women, content focussed on women

Not specific to women?

:)

We have 2 developers, 1 design, 1 data analyst , 1 entrepreneur on board the team.