Make It Mobile – RBC Digital Challenge Imagine the future of mobile banking, a future where people’s everyday financial activities blend completely with the native functionality of their mobile devices.

We’re RBC – Canada’s largest bank by market capitalization – and we want that future today.

So we’re inviting the most visionary – and driven – developers, designers and entrepreneurs to compete over 24 hours in the creation of brilliant pieces of new mobile banking technology.

The Future of Banking

Mobile technologies are transforming the way people engage with their finances. They’re paying for things, borrowing money, and managing accounts across a range of tiny interactions, multiple locations and varying spans of time.

But that’s nothing compared with the ways in which people interact with their phones’ native technologies. Cameras, Bluetooth, geo-location, accelerometers, NFC: people know them so well that they don’t even think of them as separate items. So how do we use those familiar tools to push their mobile banking habits even further into the future? How do we turn their hum-drum experiences of daily finances into something exciting?

The Challenge

We’ll ask every participant to build on those native features and what we know about people’s mobile behaviors. Use ANY mobile device* and ANY of its features to create the next great leap in the way people engage with their financial world.

If your idea is functional, adoptable and really fresh, it could become a piece of our next mobile technology release. Your brilliance can actually change the way people think about their money.

*We ask attendees to bring their own developer phones or emulators so that they can demo their projects.