Direct connection with leads via phone calls immediately after signup. Assumes phone interaction would be preferable. Very clear and simple pitch.

Sorry, I had a hard time following the story. Making it hard to understand & judge. would have been great to have more time understanding 1) problem 2) what unique & special about it. (Call_Me_Pitch)

lead tracking tool with built in payments

summary: tool to divert web lead to text/call flush out the problem/segment some more

Lead immediate follow up - similar to existing applications or "call me now"feature targeting small businesses.