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Ngataa is an automotive platform built at the intersection of technology, automobile and the oil industry to provide a 360® road experience to the user. Leveraging on the tech industry; Ngataa is a real-time service (to the road user) providing relevant crowd-sourced and analyzed data on traffic alerts such as accidents, traffic-jams etc, vehicle fuel consumption by specific vehicle and eventually petrol prices at various petrol stations along the users route. The platform came about from the realization that the information on these various fields exists in disaggregated format and in crude form across a variety of media. The data has undergone value-addition to make it as relevant and as easy to use, by the user, as possible. From this understanding it’s clear that our target market is any and all road users regardless of whether they own motor vehicles but most importantly all who possess smart-phones, which is a no. that grows daily, highlighting a constantly expanding market.