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White elephant is an ecommerce company which provides consumer to consumer and business to consumer sales and rewards via the internet worldwide. White elephant enhances the consumer's personal shopping experience by displaying recommendations for future purchases in virtual reality based on the consumer's previous purchase history. White elephant surprises the consumer with reward certificates which entitles the consumer to white elephant gift rewards and allows the consumer to apply for credit in virtual reality. White elephant uses Synchrony Financial's API Services: getRewards, nextMostLikelyPurchase and applyForCredit.