Toyota Fit Buddy - taking you to new heights

Supporting athletic habits through wearables/car technology

Redwood City

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Cathrine Gunasekara

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About

Toyota understands that we travel with our cars everywhere. Our cars are our companions. Many of us our athletes. Our toyota is our companions. Many of us are chalets. currently there are a number of wearables that allow you to track data and help you understand your stats but no way to get that data quickly from your device. Athletic habits are broken when athletes don't receive feedback quickly and accurately. Between working out and home, there's too much time to establish a strong data reinforcement. We propose having "Fit Buddy" a way to track and report athletic stats from your wearable.

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