I think this has potential as I have seen other markets use this marketing approach successfully for insurance and with growing middle class in Malaysia now is a good time for this approach to be used here as well as across ASEAN.

Like Chee Ling's energy. Making insurance fun is a good idea, and insurance is also ripe for disruption and doesn't appeal to young people. Need to scope down the idea a little to make a MVP as they are trying to do too many things from the start.

Nice. Clear. Great!