Technologies UsedAdobe Photoshop
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Among millennials, beer sales are down. Younger generations just aren't drinking as much beer as previous generations. So our team re-imagined how ABInBev will re-connect with its younger consumers and create new occasions between friends, by utilising all 4 data sets provided. We have combined product marketing, a loyalty/promotion program that gamifies the ongoing consumer relationship, and a next-gen Augmented Reality (AR) experience. Creating a Shareable Experience. So consumers want to interact and find out more about their drinks. Driving traffic, social media and foot traffic to real time venues. ABInBev has a stable of Heritage brands, and now they have cutting-edge AR technology.