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Beer Baron

Heritage Brands, Cutting-Edge Technology

Melbourne

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Technologies Used

Adobe Photoshop
Adobe Illustrator
ReactJS
MapBox
Unity
Vuforia
ABinBev
3d modeling
C#
Sketch
Abstract
Three.js
AR.js
CUB datasets

Project Team
Christopher Michaelides
Entrepreneur Designer Developer
Tom Frauenfelder
Developer Designer Entrepreneur
Patrick Ferguson
Entrepreneur Developer
Jesse
honkalong

This team is looking for

Product Manager Investor
REQUEST TO JOIN

About

Among millennials, beer sales are down. Younger generations just aren't drinking as much beer as previous generations. So our team re-imagined how ABInBev will re-connect with its younger consumers and create new occasions between friends, by utilising all 4 data sets provided. We have combined product marketing, a loyalty/promotion program that gamifies the ongoing consumer relationship, and a next-gen Augmented Reality (AR) experience. Creating a Shareable Experience. So consumers want to interact and find out more about their drinks. Driving traffic, social media and foot traffic to real time venues. ABInBev has a stable of Heritage brands, and now they have cutting-edge AR technology.

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