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Billions of people drink tap water. While there are numerous agencies and countless water supply companies that monitor some aspects of drinking water, it's a dauntless task. Google can track infectious diseases faster than the CDC just by data-mining search terms. Clean My Water aids the water monitoring industry in the same way by crowdsourcing information on tap water such as clarity and taste. The Clean My Water app uses sophisticated image processing techniques to algorithmically judge the clarity (turbidity) of water. This can remove the subjective nature of clarity assessment. Though the app does include subjective measurements as well, such as taste, these will paint a broader picture when aggregated in large numbers. Clean My Water users earn points for regularly using the app. These points can later be redeemed with sponsoring organizations for water-related products and services. With a highly targeted user base of mobile app owners greatly interested in water quality, Clean My Water has strong opportunities for sponsorship and advertising revenue, as well as the upsell of future services.

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