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With Bridge Pay, you can send money to anyone for free without creating an account or involving a bank. I can navigate to the Bridge Pay site to input the amount I would like to push. The backend is built on the Visa Direct API, which allows the user to push funds to the Bridge Pay service. From there, you have two options. You can either get a shareable link that you can send via text, Twitter, or Facebook, or you can have the service text or email the link for you. Someone like my landlord could choose to receive a check mailed to him from our service for rent money. Or, he can choose to have the funds pushed directly to his reloadable Visa card. The options are limitless.