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SeenIt is an intelligent proximity-marketing platform that allows businesses to target adverts at local audiences. Adverts are displayed on smart digital panels that dynamically target the ads at nearby customers using iBeacons, Bluetooth or Eddystone and track engagement with the ads via facial recognition. When a customer engages with the advert via the SeenIt app they are offered a “one-tap” option to buy goods from the advertiser. - tech used Mastercard Simplify Commerce API, Mastercard Places API.