About

There is $60 billion of artwork that changes hand each year, and at least 50% of them are fake. That's a huge issue and exactly the reason why we created Artland, a blockchain powered platform that establishes trust for buying and selling art. As an artist, I can create a digital identity of my painting on the Artland blockchain ledger (that is immutable and traceable,) by taking a photo of the art and scanning the permanent QR code in the back. I love this because it protects the provenance of my own artwork and provides confidence for the buyers to make a purchase decision now and even to re-sell the art in the future. As a buyer, I love this too because I can easily verify the authenticity of the painting by taking a photo of the art and scanning the QR code. I can even study the history of the painting due to the traceability offered by the Artland blockchain. In the future, we are also planning to build a smart contract based payment solution (currently unavailable from the MasterCard APIs) that only when the art is delivered and verified, the money held in a temporary “escrow” account will be transferred from the buyer to the seller.

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