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Feedback from a customer is seen as one of the most valuable resources for any company irrespective of the scale that it has been established on. But on the flipside, for a customer, both providing feedback via call and via dedicated forms, is a cumbersome process which doesn’t benefit them in any fashion. Therefore, there is an immediate and acute need for a system using which, the company can get hands-on genuine feedback without disturbing the customers in any fashion. Our Product AFS (Automated Feedback System) aims to bridge the gap between the customers and the company, by automatically generating the much-required feedback using customer care calls. The feedback can further use to generate periodic reports to the HR to analyze the performance of the customer care executives, reports to the quality manager about the product usage and reception etc. Thus, it can be further used to strategies the implementations, sales, and marketing. Thus, our product delivers a one-stop automated solution to satiate multiple loopholes in the Feedback system and benefit all the facets of the firm related to it.

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