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Fishpon is the reel deal! Loyalty programs today mostly push out the same coupons to their customers with very little personalization. With Syncrony's machine learning API, Fishpon understands the customer's next likely purchase and can push out targeted and personalized promotions that reaches the right customers. Fishpon's next generation solution provides an interactive, personalized dynamic pricing platform that validates customer interest and pushes promotions to customers who will actually use them. By differentiating customer intent and degree of interest, Fishpon creates endless possibilities of engagement and provides a new way to drive merchant affinity and validate positive consumer behaviour. Fishpon uses all three Syncrony APIs -- customer's next likely purchase to drive the type of coupon/fish a customer would hook up, advice to gauge the customer spending power and the discount to be given, and loyalty api to drive the text message of the promotion.