Perception

Quantify people's perception of women.

Los Angeles

25 Views
Simulator_screen_shot_dec_11__2016__8.55.29_am
Simulator_screen_shot_dec_11__2016__8.55.29_am

Technologies Used

Amazon AWS
Swift
Machine Learning
DynamoDB
iOS app
gettyimages

Project Team

Ed Arenberg
Developer

This team is looking for

Product Manager Investor
REQUEST TO JOIN

About

By making people choose between two similarly positive words about a sequence of pictures featuring women in a variety of scenarios, the app gathers insights into people's perception. Basic demographic information like gender, age, and zip code are tagged with the decisions and collected into a back-end database. The app provides some basic feedback on how your reactions compare to the overall response set, or a view filtered by gender, age, and/or area. However, the true value is through data mining the collected information using analytics or machine learning algorithms to view variations in perception across and between the captured demographics. This can lead to specifically targeted actions based on the insights to better inform, educate and broaden people's perception of women.

Comments