KandyGo

foot traffic generating AR game

Las Vegas

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Kandygo-scrrenshots
Kandygo-scrrenshots

Technologies Used

JavaScript
Swift
AngularJS
mastercard API
Node-RED
NodeJS
Mastercard Send P2P API
Mastercard Vending Machine API

Project Team

rcliao01
Developer
Michael Hsu
Developer
Michelle Lim
Developer
Se Choi
Developer
slicedavacado

This team is looking for

Product Manager Investor
REQUEST TO JOIN

About

Foot traffic, the presence of people walking around in a space, is a life and death matter for many retailers. Offering discounts might drive up traffic, but it’s rarely a long term solution and might cheapen the brand. For example, brands such as Apple and the Venetian maintain their status by targeting a higher-end market with high prices. Retailers need a more sustainable way to to generate foot traffic. Inspired by Pokemon Go, KandyGo solves the problem of generating foot traffic by providing positive incentives in the form of an augmented reality game and collectable virtual candies. Customers can compete with each other and exchange virtual candies for physical goods and cash. The example scenario that we will demonstrate is Halloween in Las Vegas. Halloween is a critical holiday for retailers and casinos, with foot traffic in the form of trick or treating kids and shoppers. Businesses can create geofence regions, purchase sponsored virtual candies using Mastercard P2P API, and advertise on the player/customer map. Customers can then check in at the businesses with a store associate, receive candies, and compete with each other. Using the Mastercard vending machine API, people can discover where they can redeem virtual candies for physical goods.The vending machines are strategically placed at desired locations (center of casino). They also have the option of redeeming the virtual candies for actual money through Mastercard P2P, other types of virtual currencies, or at local stores. KandyGo can not only help increase foot traffic for businesses, but also promote community engagement events for social good. Corporations such as mastercard can sponsor community events in the form of sponsored candies.

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