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Currently, mobile-app games face the issue of high user churn rate of about 80% in less than a month as the novelty of the game inevitably fades. Moreover, the current in-app rewards like game points or virtual currency are not sufficient to make users play again and again. But what if you can to be rewarded a FREE can of coke, a bag of chips or even a Pikachu plushie instead? We would like to introduce you Vendeem, a reward mobile app that enables mobile players to instantly redeem any in-game points or virtual currencies with real & tangible rewards on any vending machine nearby anywhere, anytime.