Technologies UsedMicrosoft Azure
Machine Learning-Audio Fingerprinting
Amazon Product Advertising API
Visa CyberSource Payments API
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Television Ads have been one directional and TV viewers have not been able to engage with them. Genie is a Smart TV app which provides an interactive platform for: 1. TV viewers to view and interact with a live stream Ad from a live stream to buy now or later. 2. Advertisers to know demographics and viewer browsing patterns. 3. TV networks to use flexible Ad pricing models. Genie uses Machine Learning and advanced Audio signature algorithms to identify beginning and end of an Ad in a live stream and the context of product. It uses Visa Cybersource to complete the product purchase through the TV. Genie uses Amazon to look up product information and fulfillment.
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