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We built an aggregation of tweets with specific #hashtag (#blacklist) and @handle (@brandname) to post back to an existing web app (into a publish feed). The web app itself is Blacklist, a disruptive approach that aims to give the power to the people to get heard and impact accordingly on the brands they dislike or had a bad experience with. Individuals can now leverage their voice and their reach with this destination deployed across platform. The Twitter integration is thus important in order to harness the flow of tweets people send to complain about brand experience. It's all about the voices of the people and the power of the web scale that can impact as it should. Twitter is a great platform to embrace in order to boost this opportunity!