Official Rules for

‘Mobile Connect App Challenge’

These rules (the “Rules”) govern the Mobile Connect App Challenge (the “Challenge”) sponsored by GSM Association (“GSMA”, the “Sponsor, “we” or “us”), and sets out the terms and conditions between GSMA and each entrant to the Challenge (“Participant” or “you”). A submission to this Challenge constitutes your acceptance of these Rules.

  1. How to Enter and the Challenge Process: GSMA is offering the Challenge to individuals or teams of developers, and will award prizes based on the results of judging all valid entries against the criteria established in these Rules. Participants shall submit a product (“Prototype” of an “Application” or “Services”) using the Mobile Connect APIs (optional use of SDKs) via Sponsor’s developer portal.

Submitting an entry is based on completing the following steps:

i. The Challenge will accept entries between Wednesday 26th October 2016, 4PM (GMT) and Thursday December 1st 2016 4PM (GMT), following the process outlined on the Mobile Connect App Challenge’s website http://Mobileconnect.bemyapp.com.

ii. Participants must provide a prototype of their app or service accompanied by a short demonstration video (maximum 5 minutes) of their prototype, demonstrating the prototype, explaining how it works and outlining what the benefit is to the user. The Participant is welcome to also include a written summary of their prototype should they wish, (maximum 1000 words) in the English language.

iii. The submissions will be reviewed by a panel of judges who shall be selected at GSMA’s sole discretion. This panel shall select up to forty (40) entrants, who shall comprise a shortlist of selected entrants. The panel’s decision shall be binding, final and made at their sole discretion in accordance with Article 4 below. The shortlisted entrants will be notified via email on December 2nd 2016 and invited to join the online contest platform. A second follow up notification via email within 3 (three) business days will occur if no response is received by GSMA from the date of the first notification. If after 1 (one) week of the second notification is not acknowledged the entrant’s right to participate in the Challenge forfeited.

iv. The shortlisted participants will be invited to join an online platform to be coached and receive support on the Mobile Connect SDKs to further develop and publish their app on ‘Google Play’ and Apple’s ‘App Store’ app stores. Any submissions received after the deadline set out above will be automatically disqualified.

  1. Judging:

The shortlisted contestants will present their project to a jury selected by GSMA at its sole discretion and will be composed of 3 (three) to 6 (six) persons. Each member of the jury will objectively judge every shortlisted project submitted, according to the judging and selection criteria defined below:

The four selection criteria are: SDK, Viability, Creativity and Demo Potential. 1. SDK: How effectively does the application or service make use of the SDK? How many features of the SDK are used? (25 points)

  1. Viability: How effectively does the application or service present a compelling solution and show potential for market viability? (25 points)

  2. Creativity: Originality of the idea and ability to clearly articulate the application or service. How creative is the app? (25 points)

  3. Demo Potential: The likely attraction of your application or services at Mobile World Congress. Does your application or service have potential “wow factor”? (25 points)

The members of the jury will meet together to judge the conformity with selection criteria and will rank the candidates according to the criteria quoted above.

There will be one winner, and two runners-up. Judges decisions are final. You may withdraw your submission at any time by notifying the Sponsor. If Your submission is withdrawn, Your right to win a prize is terminated.

  1. Eligibility: The Challenge is free and open to both individuals and teams. Contestants must be 18 years of age or older, and the Challenge is open to residents of all countries except those on the United States embargo list. Notwithstanding Article 15 below, all national and local laws and regulations of the contestant’s country of residence shall also apply.

The winning Contestant, or its representative(s) must be able to travel and attend the Mobile World Congress, Feb 27th – March 2nd 2017 in Barcelona (the “Event”), and to take part in showcasing its winning entry on GSMA’s stand or at Mobile Connect workshops, or both, at GSMA’s sole discretion, during the Event.

1st prize: GSMA will pay for air fare, up to €2,500 total for the winning team and will provide hotel accommodations (maximum 2 rooms) and entry passes to the Event for no more than 2 members of the winning team. If the winner is an individual participant, GSMA will pay air fare, up to €2,500 total and will provide one hotel room and one entry pass to the Event.

MWC passes and flight costs are not transferrable.

Employees, officers and representatives (and members of their immediate families and those living in the same household of each) of GSMA, its parents, subsidiaries and affiliated companies, advertising and promotion agencies and any company involved in the design, execution, production or judging of this promotion are ineligible to participate.

  1. Entry Requirements: Each submission must be a product (“Prototype” of an “Application” or a “Service”) using Mobile Connect APIs. Each submission must comply with the requirements set out in these Rules. All entries must be submitted in the English language. You will need access to the internet, a registered account on the App Challenge acceleration platform and the Mobile Connect Developer Portal platform with a valid email address.

  2. Announcements and Publicity: The final winner’s name and country of residence will be announced on the Challenge’s website, and other promotional channels, as well as in a public press release to be confirmed. The winner’s names, country of residence, ideas and submissions may be posted and made publicly viewable on the Mobile Connect websites including www.Mobileconnect.io, https://developer.mobileconnect.io and any other GSMA websites and all its subdomains and social media accounts after the winners are announced. By entering the Challenge, you grant Sponsor and its affiliated companies the unconditional and irrevocable right, except where prohibited by law, to use your name, country of residence and submission for promotional purposes in promoting or publicising the Challenge or further events .The Sponsor, however, does not have any obligation to use the winning submissions for any purpose. Exploitation of the application or service outside the terms stated in the Rules will be agreed with the winning participant before usage.

  3. Ownership: The Sponsor does not claim ownership of your submission to the Challenge; but by submitting an entry, you are granting the Sponsor and its affiliated companies worldwide, non-exclusive unconditional and irrevocable rights to publish your name and country

of residence, in connection with the Challenge and your submissions (including promotion of the Challenge) and for advertising and promotional purposes (including, but not limited to, in advertisements, press releases, presentations, and trade shows) in all media now known or later developed. You agree to sign any necessary documentation (at the Sponsor’s expense) that may be required for the Sponsor to enforce or make use of these rights. Your submission will be made available to third parties publicly and therefore GSMA cannot and does not guarantee or warrant its confidentiality. Some intellectual property rights may not be enforceable without registering those intellectual property rights in advance of publication, absence of which may allow third parties to use your ideas without your permission. Please do not submit your entry without considering these implications and, if necessary, seek independent legal advice by speaking to a legal advisor in advance of submission.

  1. Participant Warranties: By submitting an entry you warrant that your entry: (a) does not contain any content that infringes any third party intellectual Property (IP) rights, and that you own or otherwise have all rights and permissions necessary for the submission, including, but not limited to, any and all IP rights; (b) does not disclose any information which would constitute a violation of a confidentiality obligation; (c) does not contain any viruses, worms, spy ware, or other components or instructions that are malicious, deceptive, or designed to limit or harm the functionality of a computer; and (d) is not subject to license terms that require any software or documentation incorporating or being derived from your contributions to be licensed to others.

  2. Prizes: All Prize details will be determined by the Sponsor in its sole discretion. 1 (one) top prize and 2 (two) runner-up prizes will be awarded. Prizes will consist of:

Top prize: A paid trip (up to €2500 for flights only) with hotel accommodations for the participants to attend Mobile World Congress in Barcelona, Spain during March 1st – 5th 2016, where the winning participants will showcase its project on GSMA’s stand or during workshops, or both, at GSMA’s sole discretion, during the Event. The winner is not required to stay for the entire duration of the Event; however, it is required to attend and fully participate for at least 2 days of the Event, as specified by GSMA in its sole discretion.

The person or persons of the winning participant who will attend the Event must have a valid passport and have filed all necessary paperwork such as VISAs, which is their own responsibility, as well as any additional fees that may be incurred as a result.

Food expenses for the meals and transportation in Barcelona, Spain shall be reimbursed by GSMA, up to a total of €50 per day per attending participant upon presentation of expense reports, including original receipts.

The entrance fees to attend the Event shall be paid by GSMA for up to 2 members of the winning team. All other expenses are the winner’s sole responsibility and GSMA shall not provide reimbursement for such other expenses.

Runner up prizes: First runner up prize will be two entry passes to Mobile World Congress 2017. Second runner up prize will be €500.

Apart from prizes

offered as part of the Challenge, no monetary compensation will be paid for any reason including any Challenge submission.

  1. Prizes – Claiming: The winner will be notified via email and phone call within 1 (one) business day after the judging panel selects the winner and runners up. A second follow up notification via email and phone call within 2 (two) business days will occur if no response is received by GSMA from the date of the first notification. If after 1 (one) day of the second notification to the winner no acknowledgement or response is received from the participant, the participant’s right to the prize shall be forfeited, and Sponsor will select another winner. The winner may be required to provide any information or complete any documents reasonably required, including, but not limited to, an Eligibility Confirmation and a Liability/Publicity Release (unless prohibited by law) or provide other proof of identity. The required information or documentation must be returned within 3 (three) days of a winning participant’s receipt of these documents or Sponsor’s request for such information. Non-compliance with any of these requirements may result in disqualification, in which case an alternate winner may be chosen.

  2. Prizes – Delivery

First prize:

The Challenge administration agency will contact the winner within 1 (one) business day of receipt of winner details, proof of identity and/or the completed Affidavit of Eligibility and/or Liability/Publicity Release to organise flights to the Event. The winner will need to be available at a specified date prior to the Event for the purpose of having a pre-event briefing via telephone. The purpose of this briefing will be to ensure all logistics, introductions and preparation are made ahead of attending the Event. In the event the winner is not able to attend the Event, the winner will forfeit the prize and another winner will be chosen.

Runners up prizes:

To be confirmed

  1. Taxes and costs: The winner accepts responsibility for any and all taxes, duties and fees in connection with the prizes as may apply.. GSMA and any of its affiliates accept no responsibility or liability whatsoever for taxation, except as required by law and the participant expressly releases GSMA from the same. The prize excludes any associated costs and expenses which may be incurred in taking up the prize, other than as specified in Section 8.

  2. COMPLIANCE CERTIFICATION: GSMA is committed to compliance with all applicable laws, regulations, policies and ethics rules. This notice is intended to ensure that your

participation in this Challenge will not violate any such laws, regulations, policies or rules. GSMA seeks no promises or favouritism for itself or any of its affiliates in exchange for your opportunity to participate in the Challenge. By entering the Contest, (i) you agree that your participation in the Challenge – including your acceptance of any potential prize – will not violate any law, regulation, policy or rule of your country, state or government agency; and (ii) you certify that any potential prize is not in exchange for an agreement to influence a recent, pending or anticipated act or decision that may result in GSMA’s obtaining or retaining business or a business advantage.

  1. Sponsor’s Warranty Disclaimers: To the fullest extent allowable by law, Sponsor specifically disclaims any liability, terms, conditions, representations or warranties, express or implied, regarding the Challenge or the prizes including any implied warranty of non-infringement, merchantability or fitness for a particular purpose and implied warranties arising from course of dealing or course of performance and by participating participants expressly and unconditionally accept this and release GSMA from the same.

  2. Liability: (a) Sponsor does not attempt to exclude or limit its liability for death or personal injury caused by its negligence, fraud or fraudulent misrepresentation, gross negligence, wilful default, or for any other type of loss or damage which it would be illegal for Sponsor to exclude or limit. This section 14(a) applies regardless of the other terms of these Rules. (b) Sponsor, its affiliates, partners, subsidiaries, officers, directors, agents, employees and all entities associated with the development and execution of this Challenge are not responsible for any other liability or loss including: (i) lost, late, misdirected, damaged, or illicit submissions, or for Internet, computer hardware and software, phone, and other technical errors, omissions malfunctions, and delays; and/or (ii) incorrect or inaccurate entry information, whether caused by you or any other persons or by any of the equipment or programming associated with or used in the Challenge. This means that Sponsor, the group of companies to which it belongs, and companies and individuals associated with GSMA and the Challenge are not responsible to you: (i) because your entry is not received, is damaged or is received late, or for communication networks failures or other external factors; and/or (ii) if any information in your entry as received by Sponsor is inaccurate. (c) To the extent permitted by applicable law Sponsor, its affiliates, partners, subsidiaries, officers, directors, agents, employees and all entities associated with the development and execution of this Challenge are not responsible for any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Challenge or downloading any materials in this Challenge .This means that to the extent explicitly allowed by law, Sponsor, the group of companies to which it belongs, and companies and individuals associated with GSMA and the Challenge are not responsible to you for damage to your or someone else’s computer as a result of your participation in the Challenge or because you downloaded information in connection with the Challenge. (d) Except as set out in section 14(a) and subject to sections 14(b) and 14(c) Sponsor’s entire cumulative aggregate liability arising out of or in connection with the Challenge and your sole and exclusive remedy will be limited to a distribution of the equivalent amount of prizes as set forth above...

  3. Governing Law and Jurisdiction: The Challenge and these Rules, and any dispute or claim arising out of or in connection with the Challenge or these Rules (whether arising under contract, tort – including negligence – or any other form of legal theory), will be governed by the laws of England and Wales. However, the laws of your country of residence shall in addition apply where mandatory. Any claim arising out of or in connection with the Challenge or the Rules shall be subject to the jurisdiction of the courts of England and Wales. Submissions must not contain any infringing, illegal, gambling, pornographic or immoral material and participant’s indemnify GSMA for any liability from any such illegal or infringing submission.

  4. Privacy: Our Privacy Policy at http://www.gsma.com/aboutus/legal/privacy will apply to any information you may provide by entering the Challenge. If you win a prize, we or the Challenge administrator will contact you to obtain the name and shipping address or other details for delivery or provision of the prize. We will use this information to arrange delivery or provision of the prize. This information will be deleted thereafter.

  5. Changes to these Rules: Sponsor may make changes to these Rules in the event that a circumstance outside of Sponsor’s control means that a change is necessary (for example including but not limited to, a change in the law) at any time by posting the updated terms at http://mobileconnect.bemyapp.com/. Contributing to the Challenge or accepting prizes will constitute acceptance of the revised rules. You may withdraw from the Challenge at any time; if you withdraw from the Challenge you will not be eligible to receive a prize. These Rules prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. The most current version of the Rules will be available at http://mobileconnect.bemyapp.com/.

  6. Modification/cancellation: Sponsor reserves the right, at its sole discretion, to modify, suspend or cancel the Challenge without liability in the event that: (a) any portion of the Mobile Connect website or any website used to administer any aspect of the Challenge becomes technically corrupted; (b) if otherwise, for reasons beyond Sponsor’s control (including, but not limited to, tampering or computer virus infection), (c) the Challenge is not capable of running as originally planned; or (d) a participant is found to have violated the Rules.

  7. Compliance with Rules/Disqualification: All participants agree to comply fully with each provision in these Rules. Any person attempting to defraud or in any way tamper with this Challenge, any person who does not comply with these Rules and any person acting in an unsportsmanlike or disruptive manner judged by GSMA at its sole discretion may be disqualified and be ineligible for any prize(s). Any attempt by any person to deliberately undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

  8. Questions and Complaints: For any feedback, questions or complaints regarding the Challenge or the prizes you can contact Hugo Espinosa by email (hugo@bemyapp.com).