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Organizers
sheetal
Madison Andermahr
Madison Andermahr
Ratish Narayanan
Rachel

Event checklist

 
 
 
 

About this event

Overview

When you walk into your local liquor store or supermarket and browse through the beer aisle, what do you see? Rows upon rows of beer stacked into perfect displays, with price promotions and marketing messages aimed to encourage you to buy that particular product. This is the result of a substantial investment made each year in activity that can impact shelf pricing and retail execution through incremental shelf space, displays, and featured placements. For ABInBev the goal of this investment is to generate consumer willingness to pay, resulting in improved market share and revenue.

However, identifying the factors that truly drive incremental volume, market share, and revenue growth can be a complex task. Better insights are needed to understand which promotional levers provide the best return on investment for ABInBev. Additionally efforts to support insights through pre & post event visualizations haven’t been successfully leveraged.

Prizes

  • Home-1st
  • Grand Prize!
  • Expenses-paid trip to New York City for the winning team to present to ABInBev leadership! Guaranteed in...

    Prize
  • Home-2nd
  • 2nd Place
  • Guaranteed in-person interviews for each member of your team with the GAC leadership team for potential job...

    Prize
  • Home-3rd
  • 3rd Place
  • Guaranteed in-person interviews for each member of your team with the GAC leadership team for potential job...

    Prize
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Schedule

  • Friday
  • FRIDAY, FEBRUARY 3RD

    6:00PM - DOORS OPEN, REGISTRATION AND DINNER

    7:00PM - OPENING CEREMONY

    8:00PM - HACKING BEGINS/RELEASE THE DATASETS!

    10:00PM - BREAKOUT TECH SESSIONS

    12:00AM - MIDNIGHT SNACK

  • Saturday
  • SATURDAY, FEBRUARY 4TH

    12:00AM - HACK THROUGH THE NIGHT!

    Although staying overnight isn’t required, we highly recommend it.

    8:00AM - BREAKFAST

    12:00PM - LUNCH

    4:00PM - PITCH WORKSHOP

    6:00PM - DINNER

    12:00AM - MIDNIGHT SNACK

    12:00PM - HACK THROUGH THE NIGHT!

    Although staying overnight isn’t required, we highly recommend it.

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Rules

Rules are not published.